The AI renaissance is sweeping through the entire marketing strategy. The power of AI has reshaped marketers’ traditional approaches, leading us to future of marketing in the age of AI.
Artificial Intelligence (AI) is at the core of cutting-edge marketing strategies that are leading organizations into the next stage of customer engagement, personalized content creation, and data-informed decision-making.
In this write-up, we’ll be covering everything including challenges, benefits, use cases, real examples, and everything you need to know about marketing in the age of AI.
Source: Mckinsey
Current Trends of AI in Marketing
The growing adoption of AI in marketing is the next turning point. In reality, it has already had a breakthrough impact – at least the statistics support it.
51% of marketers are using AI, according to a survey of over 1000 marketers conducted by Salesforce this year (2023). Another 22% are also planning to add AI to their marketing arsenal.
Marketers have extensively used AI to achieve a wide range of objectives. Below you’ll find the marketing professional’s responses to that survey.
- About 76% of marketers use AI-generated content for copywriting and other basic content.
- Almost 63% of marketers find AI helpful in analyzing market data.
- Even 62% of marketers are generating marketing visual creatives with AI.
- Also, 71% percent of marketing professionals say they’re receiving creative thinking support.
But, what factors are influencing marketing experts to take the help of AI?
If we look at the Salesforce study report, 71% of marketers believe that AI eliminates their busy work and helps to get more time for strategic decisions. Applying AI in marketing work can save approximately 5 hours per week.
Well, marketers are already relying heavily on AI – but, what do audiences or customers think?
Good news! Consumers have also shown positive judgment in this era of AI-based marketing. A recent survey by Capgemini Research Institute found that about 62% of customers have no issue with the utilization of AI in marketing.
And, they shouldn’t have since one of the core goals underlying AI is to create a customer-centric marketing strategy.
So, looking at this ongoing trend, we can definitely assure you that marketing is facing a major turning point in this age of AI.
I will conclude with a question, how are we supposed to utilize AI in your marketing campaign?